Over 85 percent of websites don’t offer an inclusive experience because they lack important components that could limit persons with a disability from using it to the fullest extent. Could yours be one of them? And what can you do to bring your website up to ADA compliance?
Take a top-down look at your website: A thorough audit of your website design, content, and code will zero in on areas that don’t meet the standard requirements of accessibility under the ADA. If your site is inaccessible to any group of people with a disability, get in touch with your website’s manager or admin to make the necessary changes.
Even if your site meets the minimum specifications for accessibility, you might want to bring in a digital agency or 3-party IT professionals to do a more incisive audit of your entire website. In the end, they should take the necessary steps to improve the accessibility of your website and make sure it’s fully ADA compliant.
Dedicate a section to people with a disability: Create a web page or a whole section on your site that serves as a central place where your clients, employees, and customers with disabilities go to get relevant, up-to-date information on just about everything, from your latest sales to upcoming launches.
This section could also feature information on accessibility accommodations or considerations like where to access wheelchair ramps or get in touch with disability-dedicated customer support. It may also include events, services, or rewards geared towards persons with a disability. This is also a great place to spotlight your accessibility statement, policies, and customer service.
Take advantage of assistive technology to make your site ADA compliant: Assistive technology (AT) has come a long way, but it’s not always readily available. That’s why you should go the next mile by providing a free downloadable AT on your site. This way, persons with disabilities can easily browse the internet and access your website.
AT tools like voice mouse control, screen magnifiers, and text-to-voice translators can come in really. Supplying these assistive tools means that disabled customers and clients can easily interact with elements of your site, carry out transactions, and spend more reading your content. It’s a win-win.